Programming

It is common practice to make do with generic installed software that almost does what you want rather badly, indicating a real need for custom business logic to run alongside web and other services, e.g. to automate business processes and to web-enable legacy systems.  This makes for increased efficiency and a strong competitive advantage.

Scripting

Scripting enriches modern web design and is a powerful development tool in its own right.  Its uses include streamlining administrative procedures by making the way activities are performed simpler.  It adds computational dynamics to business web and intranet sites that markup alone cannot achieve.